Writer’s Guidelines

Write an Article: Enhance Your Resume

Academia

Our favorite authors work at Christian colleges, universities, theological schools. and non-profit organizations that serve Christian colleges.

Vendors

We also love articles by vendors who provide valuable products and services to Christian academia and have special programs for their companies. We will help you showcase your expertise and develop credibility with your target buyers while increasing marketing response rates by placing an article that you submit (or that we help you write) next to a traditional advertisement. This is not an infomercial for your company. It is a highly specialized article on a problem or need related to the products or services you provide for our readers .  Click here to learn about our programs and requirements for vendors.

Types of Articles:

  • Practical ideas for administrators:  presidents, provosts, deans, business managers, development (fundraising) officers, student recruiters, information technology officers and librarians in Christian colleges.  We love “How to…,” “Five Sources of  …,” “Where to Find…”.  Typically 500 to 1200 words.

Columns Needing Articles:  Articles should be practical and focused on the needs of the administrators listed above.

  • Accreditation 101 — Information on seeking and maintaining accreditation
  • Presidents — Articles useful to presidents
  • Boards — Articles useful to boards (e.g., board development) as well as articles that can help presidents develop effective boards
  • Academics — Articles useful to academic deans, other deans, department heads, …and even to faculty
  • Fundraising — How to raise money (including highlighting foundations that like to fund Christian colleges);  Articles useful to directors of development / advancement, and to presidents raising money
  • Recruiting — How to recruit students; Articles to directors of enrollment (including articles on student retention)
  • The Case for Christian Higher Education — The case for donating to Christian colleges, the case for choosing to attend a Christian college
  • The Pretentious Circus — A satirical look at secular academia, explanations of the weaknesses and dangers of secular higher education
  • Business Management — Articles useful to CFOs, business managers, business officers
  • Student Services — Articles useful to student deans (e.g., meeting the social, emotional, physical and spiritual needs of students, development of student clubs, enhancing student government)
  • Spiritual Life on Campus — Articles on how to develop vibrant spirituality on campus
  • Library — Articles on how to effectively build and maintain an effective library that supports the mission of the college or university
  • FSFA — Articles on how to start and manage an effective program for distributing Federal Student Financial Aid.
  • Last WORD — Bible Studies on topics relevant to Christian Higher Education

Increasing likelihood of Being Published:

  • What makes your article most desirable?  Of course, it should be well-written, interesting and relevant to one of our target audiences (see lists of administrators above).  We love sidebar ideas along with articles: lists, quizzes, definitions, how to (three ways to …), where to find more information, and graphics of various sorts (pictures, logos, drawings and especially black and white cartoons).  Such materials catch readers’ eyes and draw them into articles.
  • A great headline is a great start.  Numbered lists are excellent (e.g.,  3 tips to ….), and prime numbers seem to test well (e.g., 3 tips is better than 4 tips).  Most useful are 3, 5, 7, and 11,
  • A vendor may want to submit an article next to his or her advertisement.  This is a powerful combination.  However, the vendor’s article must still be well-written and interesting (perhaps we can help).  It must also avoid seeming like a mere infomercial for your company.  One of the last two paragraphs can tell about the product or service and the author’s information can reference the company and its offerings, tagline or a short sentence about the competitive advantage, best fit, or niche.
In our world, quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience:
·       Utility means you clearly help your customers do something that matters to them— … you help them make a decision.
·       Inspiration means your content is inspired by data… or it’s creatively inspired (or both). It’s fresh, different, well-written, well-produced, nicely designed— and it feels like it could come only from you.
·       Empathy means you relentlessly focus on your customer. You view the entire world through his or her eyes— because, remember, everything the light touches is content.Handley, Ann (2014-09-02). Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (pp. 6-7). Wiley. Kindle Edition.

Additionally, we sometimes are interested on specific articles.  Currently, we are interested in the following:

  • Why attend (or donate to) a Christian college
  • Satyre about the problems of secular academia
  • Board training for inexperienced members
  • How to Choose a Graduate Program that is Most Suitable for Upgrading Faculty Credentials (The article cannot mention a particular school, but graduate schools can place ads next to the article.)
  • How to Write Effective Rubrics
  • The Most Common Reasons School Fail to Reach Accreditation
  • Comparison of a Standard Between Accrediting Agencies (e.g., “Student Service Requirements for WASC, ABHE and DEAC,” “How Library Standards Differ Between HLC, TRACS and ABHE”)
  • How to develop a program for training students to launch and run a church-based academy (e.g., a private Christian K-6, K-12, etc.)
  • Information Literacy (e.g., How Librarians Can Improve an Information Literacy Program, Five Ideas for Developing an Information Literacy Program)
  • Why and how Christian colleges drift from their mission
  • Over time, what happens to the Bible/theology curriculum of colleges that leave the ABHE.  All students in ABHE colleges must take a minimum of 30 Bible/theology credits.  How many credits do these schools average (for none-religion majors) after five, ten, fifteen and twenty years.  To do this research, you (or we) can request the list of schools that left during these periods.  You can then go to the websites to find the curricular requirements.
  • Testimonies of Christian instructors or students in secular academia
  • Book reviews (of books relevant to the administrators listed above)

Rights

We do not require nor grant exclusive rights to your content.  Thus, you may send us an article that has been previously published, as long as the previous publisher does not have exclusive rights to the submission.  After we have published your article, you may choose to submit it to other places or use it as part of a longer work.  Correspondingly, we reserve the right to make further use of your article in part or in whole (e.g., record it on a podcast, use it in a social media post, add it to another blog, include it in a book of edited articles, etc.).  If we do reuse your material, we will always credit you as the author.  By submitting an article to us, you are agreeing to these terms.

Editing

Our content editor will make minor changes for grammar, style, and search engine optimization (SEO).  To optimize your article so that search engines are more likely to find it, we need the title to have keywords that are likely to come up in searches.  Those keywords should then be in the

  • Title
  • First paragraph
  • Subtitles
  • Text links
  • Captions and labels for pictures
  • and in the body of the document.

After we generate our editing suggestions, we will send the article back to you for feedback and approval.  The goal of our content editor is for your article to be read, and even forwarded, as much as possible.

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PresidentsAcademic Officers (e.g., academic deans, dean of the school of education…)Student DeansProvostsChief Operating OfficersBusiness Managers / CFOsDevelopment Officers (e.g., fundraising department)Recruiting Officers (e.g., marketing and student recruiting office)Information Technology OfficersLibrarians
Other Officers (specify):

Other Information We Might Include in Describing the Author

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